Lucuț FlorentinCreative Founder
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Lucuț Florentin — Creative Founder

Graphic design · Brand identity · Digital experiences

Discover the work Have an idea? Let's talk

A collection of ideas

Brands & projects

Every card opens a story.

01–02 / 02
View all work

01 / Behind the project

Ideas that have
taken shape.

One project. Four perspectives.

e-Apetit

Lucuț Florentine-Apetit / 2021

e-Apetit·202101 / 04

Context

An idea.
A brand from scratch.

A food delivery platform needed its own identity and an easy-to-follow ordering experience.

I co-founded e-Apetit and led its visual direction, from the first mark to the product interface.

My roleCo-founder · Creative Lead

Mockup of the illuminated e-Apetit logo mounted on a building facade.
Identity exploration · logo application mockup
An idea taken further.
e-Apetit·202102 / 04

Identity

One mark.
A complete system.

The hexagonal symbol, logo and palette became a common thread across packaging, communication and the digital product.

One identity, designed to work across different backgrounds and applications.

e-Apetit logo and symbol variations on light and dark backgrounds.
Collage of e-Apetit identity applications on packaging, business cards and clothing.
Logo variations · the identity in use
An idea taken further.
e-Apetit·202103 / 04

Digital

From identity,
into experience.

I brought the brand's language into the interface: choosing a restaurant, exploring a menu and personalising an order.

Interface and digital experience design for a platform built with WordPress and GloriaFood.

e-Apetit mobile screen showing nearby restaurants and food photography.
e-Apetit screen for personalising a dish and choosing ordering options.
Mobile interfaces · from restaurant to order
An idea taken further.
e-Apetit·202104 / 04

Outcome

From concept,
to a product in use.

The identity and interface came together in a working platform used by real customers.

A project from 2021 connecting visual strategy, identity and the ordering experience.

View the full project
Final e-Apetit board in red and navy blue, with the brand symbol and logo.
e-Apetit visual system · final project board
Identity · Interface · Product
The story continues with your project.Let's talk

02 / How I can help

What shall we create
for your brand.

Visual identityAn identity that can be recognised and used consistently.
May include
  • Logo & lettering
  • Colours & typography
  • Usage guidelines
Let's discuss your project
Website & digital experienceA website designed around content and the customer's actions.
May include
  • Architecture & UI/UX
  • Responsive design
  • Development & launch
Let's discuss your project
Also available

Product photography, visual content and campaigns when the project needs them.

03 / How we work together

Three stages.
A direct conversation.

Work directly with me,
from the first conversation to delivery.

01 / Brief & direction

We start with what matters.

First, the right questions.

Together

Tell me about your business, audience and goal. We clarify the project's needs and choose a direction.

What you receive

A shared brief, with priorities and deliverables agreed before design begins.

Choose a stage for details