Lucuț FlorentinCreative Founder · Graphic DesignerThe starting point
I built the identity around two personal elements: an engraving-style portrait and lettering drawn for my name. Together, they set the direction of the visual system.
The same expression in different contexts
Deep green, cream and matte gold connect the business card and website. A texture inspired by banknote engraving supports the composition without competing with the information.
From print to digital
On the website, the portrait has two perspectives, while the lines and proportions of the business card inspire the interactions. The aim is to retain the same character at every encounter with the identity.

