From a blank page to a living brand.
An identity
with appetite
to life.
I built the visual world of a food delivery platform, from its first mark to the ordering experience.
Lucuț Florentin Co-founder · Creative LeadPhotography.
Digital.
01 / The starting point
First, trust.
Then, appetite.
A new platform needed more than a logo: it needed an identity connecting food, restaurants and the ordering experience.
I co-founded e-Apetit and, as Creative Lead, built its visual direction, identity and interface. Product photography and communication extended the same story.
Architecture → structure → symbol → light.
Select an image for the original board and full explanation.
03 / The identity in use
The same character.
On every surface.
The colours, symbol and message retain their expression across packaging, stationery and clothing. The applications below are presentation mockups of the identity.
04 / From brand to experience
Appetite has
one path.
The dark interface lets photography speak. Navigation guides the journey from restaurant to dish.
The food comes first. Restaurant lists, search and categories make it easy to find where to start.
Platform built with WordPress + GloriaFood
05 / Product photography
Appetite starts
with your eyes.
Natural light, close-up shots and textures worth seeing. My photography complements the identity and places the product at the centre of communication.
06 / What brought it together
A complete brand.
More than a mark.
Identity, photography and interface became parts of the same product: a working platform used by real customers.
A project connecting visual strategy with how people encounter and use the brand.